Mark Hoebich is Executive Vice President, Luminate and Head of Film & TV. An entertainment and technology entrepreneur, Mark founded TVtracker, a leading research & data solution for the entertainment industry, in 1999. The company and its entire staff were acquired by Variety Media in 2011.

Mark’s entrepreneurial ventures and technological insight has been covered by Fast Company, the New York Times, USA Today, Variety and SoCalTech, among others. He is currently on the board of the Industry LA – an avant garde opera company committed to producing experimental works that draw new audiences to opera. Mark is also on the board of the Michael J Fox Parkinson’s Research Foundation, Team Fox Los Angeles. He earned his bachelors degree in History from the University of California, Los Angeles (UCLA) and attended graduate school at NYU.