Shiv Sehgal serves as the Executive Vice President of RSG Media’s Audience Analytics division. Beginning his career as a Rights Management Business Analyst, Shiv has ascended to a prominent role, orchestrating and overseeing a dynamic portfolio of intelligent inventory management solutions that empower media companies worldwide.

Shiv has earned recognition within the industry, especially for his prowess in Machine Learning and Artificial Intelligence. Notable achievements include RSG Media’s 2022 INFORMS RM&P Section Practice Award for their use of Machine Learning and Predictive Modeling in Television Advertisements, and winning the AI and Machine Learning & Optimization category at the 2023 FICO Decisions Awards for their work in Media Planning & Scheduling Optimization. Aside from industry awards, Shiv solidified his thought leadership by contributing a chapter to Snowflake’s CEO Frank Slootman’s book ‘Rise to Data Cloud.’