Lacey Donohue is the SVP of Growth, Engagement, & Retention Marketing for Hulu. Her role includes all aspects of subscriber acquisition, strategic bundles, lifecycle marketing, engagement initiatives, and content programming. Since joining Hulu in 2016, she has overseen the teams that led initiatives resulting in historic subscriber growth, industry-low churn, and record-breaking monetizable hours. Before joining Hulu, Donohue was Executive Managing Editor of all former Gawker Media websites, including Gawker, Deadspin, Jezebel, and Lifehacker.