Marcie Allen is not just any strategic partnership expert; she is an industry powerhouse with over 25 years of experience in entertainment and music. Her unparalleled ability to create game-changing partnerships has helped shape the industry and redefine what it means to be a marketer. With her extensive network, Marcie was able to forge legendary partnerships and events, including AT&T + John Mayer, Citi + Billy Joel, Samsung + Keith Urban, Hollister + Khalid, Citi + Rolling Stones, Microsoft + Katy Perry, Jeep + Tim McGraw & Faith Hill, Verizon + John Legend, Mercedes Benz Stadium + Garth Brooks, and ATL Live + Mercedes Benz Stadium with Luke Combs, Blake Shelton, Brothers Osborne, Eric Church, Sam Hunt, Keith Urban, and more.