Jordy Freed is the Head of Brand, Business Development, Partner Marketing & Strategy for Sony’s consumer and professional audio business. Over the past two years, Jordy aligned the brand with leading creators such as Olivia Rodrigo, SZA, Miguel, and now Peso Pluma, and partners such as Amazon Music, Spotify, and Soundcloud, among others. Through these collaborations, he is rethinking the intersection of influencers + culture, brand + product, marketing + business, driving tangible results. In 2023, he spearheaded the launch of the brand campaign “For The Music,” continuing Sony’s legacy as an artist-driven audio powerhouse that puts creator vision over everything to connect creators and consumers.