Aaron Frank leads BENlabs’ marketing and insights teams. He is responsible for driving new insights into consumer viewership and behavior across television and social platforms, improving the impact of client campaigns, guiding the company’s thought leadership in the advertising and entertainment fields, and setting strategy for the company’s marketing and communications efforts.

Aaron has over 20 years of experience in strategy, marketing and insights roles. Prior to BENlabs he led a strategy and insights team at The Walt Disney Company, where he was responsible for driving Disney’s overall citizenship strategic direction. He has also worked in strategy and consulting roles at firms focused on building brand and communications programs across the corporate, nonprofit and governmental sectors.