Volara Management founder Janelle Lopez Genzink leads with an artist-first mentality. Success is only sweet if it feels good to the creator, which is why Genzink always takes their thoughts, ideas, and feelings into account. After almost 20 years in the industry, she is thrilled that her empathetic approach is gaining recognition in the form of a critically acclaimed roster, massive jumps in fan engagement, and a recent partnership with the renowned Red Light Management.