Jason Lee is CSO at HYBE and oversees Global Strategy, Investment, Branding, ESG, Business Development, and Label Artist Services. Lee joined HYBE in 2018 and has since played a pivotal role in developing music fandom business models and establishing multi-label, solutions and platform strategies.

Having developed HYBE’s mid to long-term business roadmap and executed a series of label and tech M&A deals, he led HYBE’s listing process in the Korean stock market. After leading successful acquisitions of US companies, including Ithaca Holdings, Lee served as President of HYBE America where he conducted transformation and agility through effective integration and sustainable growth until mid-2022.

Jason has a strategic consulting background at Monitor Group, branding and media expertise from Hyundai Motor Company, and IT/tech experience at Google.