As Partner and Global Head of UTA IQ, the analytics, insights, and client strategy division of UTA, Joe oversees a team that leverages media intelligence, research, and data to drive successful outcomes for UTA clients. Under his leadership, UTA became the first talent agency to establish an in-house software development team dedicated to creating proprietary data tools that empower agents and clients with deep insights.

Joe’s career has spanned senior roles in marketing, communications, analytics, and consumer insights. He has led companies and teams through periods of sustained growth while helping his clients engineer their business strategies in rapidly changing environments.

Prior to joining UTA, he was President of Deep Focus (DF), a fast-growing digital marketing agency. Earlier, he held a series of executive roles at Creative Artists Agency (CAA), notably as President of The Intelligence Group (IG), a wholly owned consumer insights consultancy and publisher of The Cassandra Report, the iconic on-going syndicated study of generational trends. He also served on the CAA Management Committee. Prior to IG, he was a Partner of SS+K, an integrated marketing communications agency co-owned by CAA.

Additionally, Joe held senior management positions at Weber Shandwick, one of the world’s largest communications agencies, including Chair of its Global Technology Practice, President of its US Western Region, and a member of the firm’s Global Executive Committee. His clients included leading companies in technology, media, finance, consumer products, and professional services.

Joe is a frequent speaker on consumer culture, social trends, and marketing strategy to corporate groups, business associations, and industry conferences, including, among others, TEDx, Cannes Lions, and The Milken Institute Global Conference. He has been quoted and cited in The Washington Post, Bloomberg, Forbes, Fast Company, and many others.