Kavita Vazirani serves as the Executive Vice President of Research, Insights and Analytics at Disney Entertainment.  She is a strategic, collaborative executive with more than 25 years of experience leading research, insights, and analytics across the media and entertainment industry.
 
At Disney Entertainment, her scope includes unifying consumer, marketplace, and competitive intelligence; syndicated measurement services; proprietary streaming data; and advanced analytics to inform enterprise-wide decision-making across television, streaming, distribution, content sales and licensing, and advertising.
 
Prior to joining Disney, Kavita served as EVP of Insights and Measurement at NBCUniversal and SVP of Media Strategy and Sciences at Comcast, where she played a pivotal role in evolving industry standards for audience measurement and media strategy.