Natasha Hritzuk serves as Head of Corporate Research for Warner Bros. Discovery. In this role, Natasha focuses on delivering studies that optimize the current business across all our enterprise assets, as well as identifying new consumer opportunities that reflect shifts in the entertainment ecosystem. Additionally, she supports WBD’s CSR and Government Affairs teams.

Prior to this role, Natasha served as VP, Global Consumer Insights, HBO Max at WarnerMedia, where she was responsible for delivering research that deepens understanding of the HBO Max consumer experience.

Before WBD, Natasha served as Microsoft’s Global Consumer Insights Lead of Advertising and Consumer Monetization where she delivered foundational research to inform business strategy and new digital products

Prior to her role at Microsoft, Natasha worked for General Mills UK & Ireland and was responsible for the end-to-end brand experience across five product categories