Prashant Bahadur serves as The Orchard’s Executive Vice President, Head of Strategy, playing a major leadership role within the company globally. Under his purview is global strategy for The Orchard, including market expansion, new business development, global corporate development, emerging technologies, M&A’s, direct to consumer sales, publishing administration, royalty share, and sync. Prashant also oversees operations for The Orchard in key territories Asia and Africa. At his core is the mission to provide best-in-class services to clients via continued enhancement of The Orchard’s value proposition.

Prashant’s tenure with the company began in 2004. A true home-grown executive, he celebrates 20 years with The Orchard in 2024. Prashant began his career at PepsiCo, followed by Virgin EMI Records, where he worked across the sales and marketing.